Recognizing the environmental impact of the fashion industry, Irina Irene is dedicated to sustainable development, striving for a better future. The brand adopts eco-friendly production processes, aiming to minimize the consumption of natural resources. Designers Duoan He and founder Yu Feng focus on sustainable material choices, promoting the use of renewable and biodegradable fabrics to alleviate environmental burdens.

Furthermore, Irina Irene actively promotes sustainability throughout its production chain. By optimizing the supply chain and reducing excess inventory, the brand avoids wasting resources. It also advocates for sustainable fashion models beyond fast fashion, encouraging consumers to cherish and use products for an extended period, thereby reducing environmental impact.

Efforts extend to packaging, with Irina Irene utilizing eco-friendly materials and minimizing packaging use to lower carbon footprint. The brand encourages consumers to handle packaging in a recyclable and reusable manner, collectively working towards environmental goals.

Irina Irene brand embraces a strong sense of social responsibility, actively engaging in and contributing to various social welfare initiatives. Founder Yu Feng and designer Duoan He believe that fashion is not just about external beauty but also a medium to care for society and convey positive energy. Therefore, the brand actively supports a variety of charitable projects, demonstrating its commitment to giving back to society.

In terms of employee welfare, Irina Irene is dedicated to practicing social responsibility. By providing a positive working environment and employee training, the brand encourages continuous self-improvement and fosters the overall development of its employees. Additionally, the brand adheres to the principle of fair employment, striving to provide opportunities for more individuals with potential and promoting diverse development in society.

The brand actively advocates for anti-discrimination, equality, and inclusivity. Through fashion, it expresses respect for diverse cultures, conveys a positive social perspective, and leads consumers to embrace diversity, contributing to the building of a harmonious society.