Irina Irene Designer and Founder Story:
Designer: DUJUAN HE
Dujan He is a graduate of Beijing Fashion Institute, emerging as a new force in the fashion scene. As a member of the China Fashion Designers Association, Dujan has showcased her talent in various platforms. Her participation in the “Bauhaus Caravan China Tour: Dialogue between Bauhaus and Young Artists” exhibition is a testament to her standing as an artist. With a wealth of experience in designer brand development and operations, Dujan has established valuable collaborations with celebrities and stylists, contributing significantly to the brand’s success.
Founder: YU FENG
Yu Feng, the driving force behind Irina Irene, graduated in 2017 from the University of Huddersfield in the UK. Building on this foundation, she went on to earn a master’s degree from the University of Manchester in 2018. With an academic background rooted in the rich fashion culture of the United Kingdom, Yu Feng brings a unique perspective to the brand. Her educational journey has equipped her with a deep understanding of the global fashion landscape and a keen eye for innovation.
Together, Dujan He and Yu Feng form a dynamic duo, fusing traditional Chinese aesthetics with contemporary international influences. Their combined expertise, creative vision, and dedication have propelled Irina Irene into the forefront of the fashion industry. The brand reflects their commitment to creating a space where women can embrace their true selves, with designs that resonate with both the sweet and cool facets of modern femininity. The collaboration between Dujan He’s avant-garde design sensibility and Yu Feng’s global perspective defines Irina Irene as a brand that transcends boundaries, celebrating the beauty of diversity and individuality in every piece.
